Movie projector: “Snow White” will be the most beautiful of all at the box office

There will likely be a happy ending for “Snow White and the Huntsman” at the box office this weekend.

The adaptation of the classic fairy tale – the second iteration of “Snow White” to hit theaters this year – is set to kick off with a solid $ 40 million to $ 45 million, according to those who saw audiences ahead of release. surveys. The studio behind the film, Universal Pictures, is forecasting a smoother opening of between $ 30 million and $ 35 million.

Either way, the film is set to open with a lot more than March’s “Mirror Mirror”, Relativity Media’s more comedic version of Snow White starring Lily Collins and Julia Roberts, which launched with a low amount. of $ 18 million nationally and ultimately raised $ 62 million. However, “Mirror Mirror” had a budget of around $ 100 million, while “Snow White” cost Universal $ 170 million to produce.

Starring Kristen Stewart, Charlize Theron and Chris Hemsworth, “Snow White” has so far received poor reviews; On Thursday, the film had a fresh 52% rating on Rotten Tomatoes. After the disappointing performance of Universal’s $ 209 million production “Battleship”, there is plenty going on on “Snow White” for the studio.

“Snow White” is Universal’s second most expensive release in 2012 and is part of a new studio strategy of spending big on a handful of big event films aimed at global audiences.

The film marks an important moment in the career of Stewart, best known for her role as Bella Swan in the mega-popular “Twilight” franchise. With the vampire series ending in November, the 22-year-old actress has yet to prove that she can open a movie outside of “Twilight” footage.

Since the first movie “Twilight” hit theaters in 2008, Stewart has appeared in only three other films, the most successful of which was the 2009 comedy “Adventureland”, which ended up grossing $ 16 million. She has since played Joan Jett in “The Runaways” and a stripper in “Welcome to the Rileys”, but both films failed at the box office. The latter movie only grossed $ 158,898.

This weekend, “Snow White” also opens in 45 foreign countries, including Brazil, Mexico and Great Britain.

In a limited version, Arc Entertainment opens its 1920s Cristero War film “For Greater Glory” in over 700 theaters. The film, which stars Andy Garcia as a retired military general who joined the resistance during the Mexican Civil War, is expected to gross around $ 2 million in its opening weekend. That’s roughly how much Cinedigm’s dance musical “Battlefield America” is likely to collect when it opens in 200 locations.

Meanwhile, “Piranha 3DD”, from Weinstein Co.’s Dimension Films, will be screened in 75 theaters. The kitsch horror film is a sequel to 2010’s “Piranha 3D,” which grossed a surprisingly respectable $ 83 million worldwide. The new movie will also be released on a number of video-on-demand platforms on Friday, including Amazon, iTunes and Xbox Live.

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Follow Amy Kaufman on Twitter @AmyKinLA



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