Finneas is all about doing things he’s never done before. If you ask the musical artist himself, this is one of the deciding factors for whether or not he accepts a project. So when high jewelry brand Cartier called him up and asked him to create a soundtrack for a new exhibit last month, celebrating his Clash collection, he jumped at the chance.
“It was good, because it was Cartier,” the Grammy-winning musician and brother of Billie Eilish told BAZAAR.com. “I couldn’t think of a universe that I wanted to enter more into. I’ve never done a long-lasting instrumental piece, and I’ve never been able to collaborate directly with a brand in this way, which was incredibly exciting. They’ve also given me so much creative freedom, and that’s always how I know I can do the best things, if I have the freedom. If I have to somehow fit into a box, then I’m not going to do something so good.
Comparing his approach throughout the process to creating an original score for a film, Finneas notes that the Cartier team simply showed him a set of what the gallery would like, along with a few pieces to showcase, and s’ is put to work. “I wanted it to somehow adapt to the spaces,” he explains. “When I walked through the gallery when it opened, I was so excited by the result. He described the end result as less of a “soundscape” than a “full-fledged” piece with real melody and tonal components meant to bring the occasion audio to the fore.
“I don’t know how long it took me to finish it, but I worked on it every day for most of June and July,” reveals the artist. “We were doing a movie together with Billie while I was working on it, so we would shoot upstairs, then take a break, and I would run downstairs and start working on that piece again. I just enjoyed the hell. I had a great time working on it, it was super fun! ‘
As for his personal style, the California native says he gravitates towards more timeless pieces, citing Lenny Kravitz and Jay-Z as the vibe he typically seeks. “My goal is to wear clothes that will look just as good in 20 years’ time, so I usually wear old and vintage clothes: suits, dress pants, moccasins, clothes that look classic and won’t go anytime soon. go out of fashion. . ‘ Given his taste for fashion, it makes sense that the artist would be drawn to Cartier.
“I just think they’re so stylish and cool,” Finneas says of the luxury brand. “For me, the real sign of a partnership is not having to pretend to be excited about what you’re selling. I didn’t have to pretend.
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