Announcing Iomega ScreenPlay Director HD media players

Iomega announced its latest digital media devices, the Iomega ScreenPlay Director HD, ScreenPlay Plus HD and ScreenPlay TV Link Director, each promising to channel your video, audio and picture content to your HDTV. The premium ScreenPlay Director HD Media Player has 1TB of built-in storage as well as an Ethernet connection for DLNA streaming over a network; There are also three USB 2.0 ports, for plugging in external storage, a USB WiFi adapter or cameras for direct playback.

It supports video playback up to 1080p HD 24fps in H.264, WMV, and MKV formats (among others) in addition to YouTube streaming, Shoutcast radio, RSS feeds, and podcasts. The Iomega ScreenPlay Director HD will arrive in the US later in January 2010, priced at $ 249.

As for the Iomega ScreenPlay Plus HD, it removes the network connection and supports 720p or 1080i HD via HDMI; there is also a single USB 2.0 port. On-board storage is 1TB or 500GB (500GB model is already available now, priced at $ 169 in the US) and it can handle MP3, AC3, WAV, WMA, MPEG-1 formats , MPEG-2 (AVI-VOB), MPEG-4 (AVI / DivX / XViD) and JPEG.

Finally, the Iomega ScreenPlay TV Link Director lacks internal storage and instead supports hard drives connected via USB 2.0 or DLNA streaming content over a network. Otherwise all specifications are the same as those of ScreenPlay Director HD. It will go on sale later in the first quarter of 2010, priced at $ 129.

Iomega Announces New ScreenPlay HD Media Player Products That Bring Premium Online Content, Your Digital Videos, Photos and Music Direct to TV

New “ScreenPlay Director” from the world’s leading HD media player features full 1080p high definition, network connectivity, increased CODEC and file support, 1TB capacity and more

SAN DIEGO, January 5, 2010 – Iomega, an EMC (NYSE: EMC) company and global leader in data protection, today announced the launch of a new generation of ScreenPlay ™ HD multimedia products, including the top of the Iomega® ScreenPlay range. ™ Director HD Media Player, a feature-rich HD media player that makes it easy to navigate your home network for content to watch on the TV, and also integrates the Roxio CinemaNow ™ entertainment platform from Sonic Solutions® (NASDAQ : SNIC), giving consumers instant access to buy or rent movies and other premium Internet entertainment to watch on your TV.

The new Iomega ScreenPlay HD Media Player product family, showcased at this week’s Consumer Electronics Show in Las Vegas, represents the most versatile multimedia product offerings on the market today: three different products with different features at different prices – something for anyone who wants to enjoy their videos, photos, music and all their digital content on the TV, as well as rent or buy premium content over the Internet – all without being connected to the computer.

Roxio CinemaNow
Roxio CinemaNow entertainment platform built into new products ScreenPlay Director HD Media Player (available only for US consumers) allows users to instantly buy or rent movies and other premium content over the internet to watch on TVs standard and high definition. *

“With Roxio CinemaNow, consumers will be able to access premium content directly from Iomega’s ScreenPlay HD Media devices,” said Huberman. “Now, American consumers can rent or buy movies over the Internet without needing their computers or ever leaving the living room. We are excited to partner with Sonic Solutions to add this functionality to our industry leading ScreenPlay line and further differentiate our products from others in the market. ”

High-end: the new ScreenPlay Director HD media player
The new ScreenPlay Director HD Media Player offers high definition 1080p (24 fps) playback and 1TB ** of space to save all your media files. The ScreenPlay Director is DivX® Home Theater certified to play popular DivX videos and supports many popular CODECs and file types today, including H.264, WMV, and MKV, as well as many more. (For a complete list of supported video, audio, and photo files, go to www.iomega.com.)

The ScreenPlay Director is compatible with PCs and Macs and has an Ethernet connection so you can store, access and share videos, photos and music on your home network or store all the files in one convenient location on the ScreenPlay Director. The new ScreenPlay Director is DLNA compatible to interact with other compatible devices on your home network, and is WiFi ready so you can connect to your wireless network if you want. (USB WiFi adapter sold separately.)

The ScreenPlay Director also includes a selection of popular online media pre-configured for easy access, including YouTube, Flickr, Shoutcast Internet Radio, RSS feeds, and podcasts. You can also configure the ScreenPlay Director to add other RSS feeds and podcasts, making it a snap to customize the player with your choice of online content. With three USB 2.0 ports, you can connect other external storage devices, a camera, USB sticks or a WiFi adapter.

The ScreenPlay Director HD Media Player, available later this month in the US, can hold up to 4 million photos, 18,500 hours of music, or 1,500 hours of video ***.

The New Iomega® ScreenPlay ™ Plus HD Media Player
Another new product in the ScreenPlay family of products is the new entry-level HD media player, the ScreenPlay Plus, which serves as both a high-definition media player and a high-capacity storage device for your media library. Available in 500GB and 1TB capacities, the new affordable ScreenPlay Plus supports native high definition 720p and 1080i video playback, and is also DivX® Home Theater certified to play DivX video.

The ScreenPlay Plus is compatible with multimedia formats such as MP3, AC3 (Dolby® Digital Encoding), WAV, WMA, MPEG-1, MPEG-2 (AVI-VOB), MPEG-4 (AVI / DivX / XViD) and JPEG . The ScreenPlay Plus includes an HDMI connection and a USB 2.0 port for accessing additional storage from a portable hard drive or USB stick.

The new director of ScreenPlay TV Link
The Iomega® ScreenPlay ™ TV Link Director offers all the capabilities of the ScreenPlay Director HD Media Player, but at a fraction of the cost. A small, compact device with no built-in hard drive, the ScreenPlay TV Link Director offers users the ability to bring their content to the device using their own USB drives and USB 2.0 drives or by browsing their home network. The ScreenPlay TV Link Director is DLNA compatible and is the perfect companion to Iomega’s Home Media Network Drive. The ScreenPlay TV Link Director is perfect for users with large storage capacity on existing USB drives.

All new Iomega ScreenPlay HD Media Player products come with an improved remote control that makes it easy to view movies and photos, listen to music, and access the Internet without leaving your seat.

Iomega Premium Software
The Iomega Protection software suite comes free with many Iomega products, including the new ScreenPlay HD Director and ScreenPlay Plus Media Player products. Available by download, the Iomega Protection suite includes Iomega QuikProtect for easy scheduled file-level backup; a choice of EMC® Retrospect® Express or Express HD to back up your data, as well as applications and settings; and a free subscription to industry-leading software that protects your PC with anti-virus, anti-spyware, and web security protection.

Price, availability and guarantee
The new 1TB Iomega® ScreenPlay ™ Director HD media player will be available in the US later this month for $ 249.00. The new Iomega® ScreenPlay ™ Plus 500GB HD media player is available now for $ 169.00, and the new ScreenPlay TV Link Director is expected to be available in the US later this quarter for $ 129.00. (All prices are suggested retail prices in the United States.) All new ScreenPlay HD Media Player products are backed by a three-year warranty (with product registration).

To view all current ScreenPlay HD Media Player products, simply go to www.iomega.com.


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