Apple touts iPhone 13 cinematic prowess with Twitter ‘hashflag’


Apple on Friday presented a “hashflag” on Twitter to promote the movie-making capabilities of its new iPhone 13 series, a range of features made possible through improved hardware and software enhancements.

The rather verbose “HollywoodInYourPocket” hashflag debuted in a promotion Friday Tweeter from Apple’s official account, which means it’s not currently appearing on the company’s main feed.

Featuring a clapperboard adorned with an Apple logo, the hashflag is inspired by Apple’s “California Streaming” event where the company showcased a list of new iPhone 13 camera features.

Along with the camera hardware upgrades across the board, Apple is bringing a new “cinematic mode” to the iPhone 13 and iPhone 13 Pro handsets. Mimicking professional videography techniques, the technology uses machine learning algorithms to automatically shift attention to people, pets and objects, adding an effect of depth for cinema-style shots. “Cinema Mode” can anticipate when another subject enters the frame and users can manually adjust focus after capturing footage.

The new feature, activated by Apple’s A15 Bionic chip, is featured in a video embedded in Apple’s tweet.

Move focus between foreground and background
automatically with Cinematic mode on iPhone 13 Pro. #HollywoodInYourPocket

According to researcher Jane Manchun Wong’s Hashflag browser, “HollywoodInYourPocket” is expected to remain active until December 17, giving iPhone 13 users ample time to film and share their own content in “cinematic mode”.

Hashflags.io first Point the new icon.

Ever since it first used the hashflag feature to publicize the launch of an updated iPad Air and Apple Watch Series 6 last year, Apple has turned on small Twitter icons to promote its global conference of developers and create a buzz about the debut of the iMac M1, iPad Pro, and Apple TV. 4K and AirTag. Most recently, the company purchased a hashflag for its special “California Streaming” event to accompany the hashtag “#AppleEvent”.

Read on AppleInsider



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