If you want to see the results of your videos online, you need to bring your A-game to video production.
While videos prove to be one of the best advertising strategies, the internet is full of competitive videos, and it’s a game of “may the best video win”. The first step towards creating quality videos that knock every other competitor out of the park is to invest in quality video production equipment.
If you’re new to video production, chances are you need all the help you can get to produce professional-looking videos. Luckily, we’ve compiled a checklist of some of the video production gear that should be in your arsenal before you can get the video quality that only experts can boast of.
Of course, your camera is first on the list of filming equipment.
While there are a wide range of options to choose from, many creators prefer to use DSLRs, mirrorless cameras, and other cameras with prime lenses capable of shooting 4K. But you don’t need to have movie cameras on your first day of practice. If you’re in trouble and looking to reduce the cost of video production, you can use your smartphone camera to film. Don’t expect to get the same professional photos as when using a camera, but with the right tips and tricks, you should get some decent photos with your smartphone camera.
No matter how stable you consider your hands or your camera, you need tripods for maximum stability.
With a tripod, even the lowest quality camera produces better quality video. Tripods can be a bit pricey, and we suggest beginners start with the basics like Switchpod, Gorillapod, or MeFOTO. Switchpod is recommended because it is lightweight and compatible with almost any camera or phone.
Gorillapod, on the other hand, is one of the most versatile tripods out there and can work in multiple situations, even when you need to get those hard-to-reach shots.
High quality external microphones
Many video cameras and even phones have excellent built-in microphones and an audio jack, but since you want your sound quality to be as clear and professional as possible, you should invest in high-quality external audio equipment.
An external microphone is a piece of equipment that does a lot for the quality of your audio; especially if you’re shooting video lessons, interviews, live streams, or any video that involves a lot of speech.
Luckily for you, you don’t have to break the bank to buy quality external microphones.
Rode VideoMic Go costs around $100 and is a great shotgun mic for beginners. It has excellent audio quality, while remaining small and versatile. Lavalier microphones are another option that provide high quality sound without being too expensive or bulky. These microphones can be attached to the collar and are perfect for shooting your high quality video where the subjects are active or move around a lot.
You may have the most expensive camera, but without proper lighting, your final video could be poor quality. If you’ve ever seen a movie or video with poor lighting, you know how off-putting the experience can be.
Getting the perfect lighting isn’t that easy, especially for beginners, because you can’t figure out what makes perfect lighting, or the right lighting equipment to use. If you’re just starting out and aren’t ready to part with thousands of dollars, we recommend a reflector to take advantage of ambient light, and all you have to do is set it up correctly to reflect the light.
Although a reflector is one of the most affordable options for a beginner, you can also opt for a more advanced lighting option like the Neewer 3-Pack 2.4G LED Softbox which offers 3 dimmable LED lights and softboxes to achieve aesthetic shots.
Needless to say, you might have the highest quality video camera and lighting equipment, but still end up with a lower quality final video if you don’t have the right editing and posting software. -production.
With just a few basic video editing software, your video quality could go from amateur to professional level. Mastering your video editing is not easy and can be time-consuming, especially if you embed visual effects, but we think the process is well worth the end result. You can start with a few tutorials to familiarize yourself with the basics of editing vocal breaks, inserting texts, and transitioning between cuts.
The video quality is excellent, but remember that a nice video devoid of content will fall flat. First, determine your content, then move on to the film production stage where you will need video production equipment. You can start with your smartphone if your budget is tight, but once you’re ready for a commercial shoot that earns you money; you will need to consider investing in quality hardware.