Film projector: afterglow should beat the “50/50”, “Dream House” | Company City

Chances are slim that “50/50” – or any of the other three films debuting this weekend – will make more money than a few popular films already in theaters.

According to those who saw the audience polls before release.

This should be well ahead of the new footage quartet, which also includes the expensive thriller “Dream House” starring Daniel Craig and Rachel Weisz, the Christian drama “Courageous” and the romantic comedy “What’s Your Number?”

The 3D “Dolphin Tale”, about a wounded but animated sea creature, and the sports film starring Brad Pitt were popular with audiences when they debuted last weekend, meaning neither should. suffer a significant decline in ticket sales. Meanwhile, “The Lion King” was only supposed to play in theaters for two weeks, but after taking first place at the box office twice in a row and grossing more than $ 65 million after 13 days, Disney keeps the film in 2,340 theaters this weekend.

Of the new movies coming out this weekend, “50/50” will probably have the best debut. The inexpensive “cancer comedy” starring Joseph Gordon-Levitt and Seth Rogen could gross a respectable $ 12 million, barely ahead of “Dream House.” The ultra-low budget “Courageous” is expected to gross around $ 8 million, while “What’s Your Number?” with Anna Faris can only bow to around $ 7 million.

“50/50” catches the interest of most moviegoers, though distributor Summit Entertainment hopes Rogen’s young male fan base, who has a supporting role but figures prominently in the publicity and commercials. , will be released in large numbers. The film, in which Gordon-Levitt plays a 25-year-old with cancer, received a warm welcome at the Toronto International Film Festival earlier this month and has received mostly positive reviews so far.

The film was produced by Summit and Mandate Pictures for around $ 8 million, which means that if the film garners good word of mouth, its backers should end up in decent form.

“Dream House”, however, costs a lot more. The film, about a family unknowingly moving into a house where numerous murders have been committed, was funded by Morgan Creek Productions for around $ 50 million and is being distributed by Universal Pictures.

Older women seem to be most interested in the film, which was directed by six-time Oscar-nominated director Jim Sheridan. Despite its pedigree, “Dream House” was not screened for critics – usually a sign that a studio thinks it will be poorly received.

“Courageous”, centered on four policemen who question their faith after a tragedy, was directed by Christian brothers Alex and Stephen Kendrick. Both ministers and filmmakers, the duo made in 2008 “Fireproof”, a drama starring “Growing Pains” star Kirk Cameron which grossed $ 33.5 million worldwide.

“Courageous” was produced by Affirm Films – the Sony division that acquires films with religious or inspirational themes – for around $ 2 million. The film is shown in about 1,000 fewer theaters than the other three weekend releases, but has sold more tickets in advance. via the Fandango website thanks in large part to religious groups, the primary audience to whom “Courageous” has been marketed.

Most of the young women are expected to show up to see “What’s Your Number?” The film, in which Faris plays a woman who stalks her ex-boyfriends in the hopes that they have improved with age, received only poor reviews. It was produced by New Regency Pictures for approximately $ 20 million and is distributed by 20th Century Fox.

In limited release, there are a number of films coming out this weekend. Fox Searchlight will launch the Indian film “Force” in 60 theaters as well as the film “Margaret” directed by Kenneth Lonergan and long delayed by critics in two others. Magnolia Pictures puts Eli Craig’s horror comedy “Tucker & Dale vs. Evil” in 30 theaters, while Freestyle Releasing’s Sarah Palin documentary “You Betcha!” will play in six. Finally, Sony Pictures Classics will be releasing its critical favorite, “Take Shelter,” starring “It” -girl Jessica Chastain and Michael Shannon, in three theaters.


Daniel Craig’s movie “Dream House” seeks to avoid criticism

“50 / 50’s” Joseph Gordon-Levitt is plugged into the creative process

“What is your number?” premiere: Anna Faris ‘terrified’ by comedy

– Amy Kaufman

Photo: Joseph Gordon Levitt, left, with Seth Rogen in “50/50”. Credit: Summit Entertainment

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