Bravely pioneer of the “I used to do insults but now I sell crypto” pipeline, Matt Damon has been named the new face of Crypto.com, the latest evolution of the platform’s strategy to convert from new users. and integrate the digital currencies it sells through celebrity endorsement.
Does watching Oscar-winning actor Matt Damon’s mug really make you wanna shell out for extremely volatile decentralized currencies, although? Crypto.com is betting big that it will, apparently to the tune of $ 100 million. It is how much the platform would have already spent on a marketing campaign that Damon is expected to star in a series of commercials directed by the director of photography Wally Pfister (Creation) which will be broadcast in more than 20 countries.
“I’ve never made an endorsement like this,” Damon said. Bloomberg in an interview. “We hope this is the start of a great long-term collaboration.” No shit!
Deep-pocketed crypto enthusiasts are increasingly willing to pay huge sums for familiar faces to publicly approve their “investments,” and the result has been a noticeable increase in the number of celebrities lending their support to obscure coins. crypto currencies and NFTs on social media as if they’re flat stomach tea. In the past few months alone, influencers like Tana Mongeau and Charli D’Amelio have lent their famous faces to digital pieces and social media exchanges, and Kim Kardashian West– the white whale of celebrity backers – encouraged her 260 million Instagram followers to invest in an almost completely unknown cryptocurrency called Ethereum Max.
In a recent editorial for Slate, actor Ben McKenzie and journalist Jacob Silverman, who are currently collaborating on a book on crypto and fraud, bluntly refers to “the Hollywoodization of crypto” as a “moral disaster”.
“And for celebrity fans, who probably have a lot less money to spare, it’s also potentially financial,” Mackenzie and Silverman add. “These rich and famous artists might as well offer payday loans or sit their audience at a rigged blackjack table.”
While signing a deal as a spokesperson for a fast-growing crypto platform that also enlisted the talents of mixed martial artist Ronda Rousey, basketball star Carmelo Anthony, and astronaut Scott Kelly (to name only a few) may seem less sketchy than completely unverified coins and sketchy exchanges, Damon’s campaign makes up for that by being at least three times more unbearable.
Entitled “Fortune favors the brave”, the one-minute commercial– apparently the first of several that will feature Damon – is pretty transparent about who he’s trying to sell the crypto to: “History is filled with almost – those who almost got it, those who almost made it, but for them it turned out to be too much, ”says Damon. “Then there are others, those who embrace the moment and engage. “
Fortune certainly didn’t favor the brave when Damon recently took a different kind of bet admitting he joked using “the”f-slur for a homosexual, ‘”as recently as the year we’re living in now, but hey, maybe he’ll have a better chance of being the face of crypto.