SEOUL, Oct 4 (Korea Bizwire) – Anyone who has listened to the soundtrack of Marvel Studios’ latest action film “Shang-Chi and the Legend of the Ten Rings” will have noticed a unusually high number of Korean artists on the track list.
But what may seem unusual to some was actually natural for Sean Miyashiro, executive producer of “Shang-Chi and the Legend of the Ten Rings: The Album”, after spending years listening to Korean music and bonding friendship with Korean artists, such as hip-hop and R&B singer Zion. T, he said in a recent written interview with the Yonhap News Agency.
“All of the artists who were on this record are our friends, people with whom we have always wanted to do things and with whom we have a very good relationship,” said Miyashiro, 40, whose New York-based company 88rising is focuses on production and promotion. music by Asian Americans and Asians in the United States.
“When we talk about DPR Ian, DPR Live, BIBI and Seori, they are extremely talented and are among the fastest growing Korean artists leading the way for the next generation. So yes, it all happened quite naturally. There was no planned strategy, ”he said.
The 18-track album, produced by Miyashiro and 88rising, includes “Nomad”, performed by Zion. T and Japanese singer-songwriter Gen Hoshino, “Warriors” by Seori and Warren Hue, “Diamonds + and Pearls” by DPR Live, DPR Ian and Peace and “Never Gonna Come Down” by BIBI and Mark from the band boys GOT7.
Anderson .Paak, whose song “Fire In The Sky” is on the album, is partly Korean in heritage.
And together, they are the only Korean groups to perform for a Marvel soundtrack since RM of K-pop supergroup BTS, whose song “Fantastic” was featured on the soundtrack for “Fantastic Four” in 2015.
“I would say that in the future you will see a lot more,” said Miyashiro. “You’ll see a lot more presence in terms of the collaboration between up and coming artists and Korean, whether it’s as simple as a song together or maybe very large-scale projects. “
The San José, California native was born to a Japanese father and Korean mother from the southern port city of Busan.
Growing up, Miyashiro said his mother spent a lot of time with him listening to music like the Beach Boys and took him with her when she was shopping at the Korean market.
“There would be this tiny little shelf at the front of the market with Korean music,” he recalls.
“I would watch these things and see people who look like me make music, and I thought they were so cool. At that time, there weren’t many Asian musicians in America, but the music industry was booming in Korea.
Miyashiro said he listened to Korean music with his Vietnamese, Chinese and Filipino friends, watched countdown shows and “fell in love” with Korean hip-hop, like Drunken Tiger and Dynamic Duo.
“I was so inspired not only by the music, but by the seriousness with which these artists took their profession,” he said.
“You can feel in their performance how knowledgeable they were and how much they really respected and loved hip-hop culture. So that connection really inspired me, and I was so proud that they could make such amazing music.
These early years of Miyashiro’s life propelled him into the music industry with a mission to celebrate Asian artists.
“There was no place to consistently and scalably celebrate the Asian creatives who were truly my friends,” he said of his motivation to found 88rising in 2015.
“They were all doing their thing and killing it in their creative fields. I thought to myself that if we had some kind of collective or movement to showcase the art and expression of these people, that would be a really good thing, because nothing really existed.
In 2020, the company was reporting a 41% increase in revenue to $ 35 million despite the COVID-19 pandemic. This year, revenues are expected to nearly double to $ 67 million.
“It was a simple state of mind. There was no grand vision to be global, ”said Miyashiro, who is also the CEO of the company.
“Fortunately, a lot of people around the world have started to experience and appreciate what we have to offer. And we just kept going. It’s the simplicity of everything.
Asked about his company’s role in helping to overcome anti-Asian biases, especially in the context of recent reports of anti-Asian hate crimes in the United States, Miyashiro said the answer is to bring people together.
“I think music and film can do a lot to shatter any preconceptions of people,” he said, mentioning the worldwide popularity of the Oscar-winning Korean immigrant film “Minari” and the original Korean Netflix series. “Squid Game”.
“A lot of people watch and listen to these things. And I think it subconsciously helps bring people together and understand each other better, ”he explained, adding that, for his business,“ it’s definitely to give an introduction and bring people together ”.
“Shang-Chi” is Marvel’s first Asian-led film and one Miyashiro said he and his colleagues were thrilled to be a part of it.
Entering the project, the producer wanted to tell a holistic story of different themes, moods, and things he saw growing up in California.
“I wanted to present the Asian American experience from a young person’s perspective: celebrating family, getting into trouble for falling in love and how important family is to many of us,” a- he declared.
Then there was also the hope of celebrating Asian parents when they were young.
“Because in the meantime a lot of people think Asian parents are strict, we wanted to show a different side of them – they were once young and they fell in love just like us,” Miyashiro said.
The soundtrack album was released on September 3, in conjunction with the film’s US release.